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Privacy Policy

Last updated: November 26, 2025

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1. Introduction

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AdgencyLab (“we”, “our”, “us”), operated by Primecontent Ltd, is a digital marketing agency providing advertising, SEO, funnel building, pixel tracking, consulting, GEO Generative Engine Optimization, and native advertising services.
We are committed to protecting your personal data and ensuring transparency on how it is collected, used, and stored.

This Privacy Policy applies to AdgencyLab.com and any interaction you have with our website.

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2. Data Controller

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Primecontent Ltd
Sofia, Bulgaria
Email: team@adgencylab.com

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3. Personal Data We Collect

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We may collect the following types of personal data:

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Data you provide voluntarily

  • Name

  • Email address

  • Phone number

  • Contact form messages

  • Newsletter sign-up information

Data collected automatically

  • IP address

  • Device information

  • Browser type

  • Analytics data (Google Analytics 4)

  • Pixel tracking data (Meta Pixel, X/Twitter Pixel, Reddit Pixel)

Payment data

If you purchase services using external payment links such as Stripe, we may receive partial payment information (transaction metadata).
We do not store or process full card details.

4. How We Use Your Data

We use personal data to:

  • Respond to inquiries submitted via the contact form

  • Provide and deliver services

  • Improve site performance and user experience

  • Analyze traffic and advertising performance

  • Build lookalike and retargeting audiences (Meta, Reddit, X/Twitter)

  • Manage newsletters and communication

  • Maintain security and prevent fraud

We do not sell your data.

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5. Legal Basis for Processing (GDPR)

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We process data based on:

  • Consent (analytics cookies, marketing cookies, newsletter sign-up)

  • Legitimate interest (security, analytics, improving website performance)

  • Contractual necessity (when responding to service inquiries or fulfilling services)

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6. Cookies and Tracking Technologies

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We use:

  • Essential cookies

  • Analytics cookies (GA4)

  • Advertising pixels: Meta Pixel, Reddit Pixel, X/Twitter Pixel

When visiting the website, you may see a cookie banner that allows acceptance or refusal of non-essential cookies.

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7. Third-Party Data Sharing

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We only share data with trusted third-party service providers, including:

  • Google Analytics & Google Tag Manager

  • Meta Platforms (Facebook/Instagram ads)

  • X/Twitter ads

  • Reddit ads

  • Stripe (for payments)

  • Hosting providers

These providers process data strictly under their own privacy policies and GDPR-compliant frameworks.

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8. Data Retention

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We retain personal data only as long as necessary:

  • Contact form inquiries: up to 24 months

  • Analytics data: per GA4 retention settings

  • Pixel tracking: per Meta/X/Reddit platform retention policies

  • Payment metadata: per Stripe’s legal requirements

You may request deletion at any time.

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9. Your Rights (GDPR)

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You have the right to:

  • Access your data

  • Correct your data

  • Delete your data

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent

To exercise these rights, contact:
team@adgencylab.com

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10. International Transfers

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Data may be transferred outside the EU (e.g., Meta, Google, X) under:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

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11. Security

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We implement technical and organizational measures to protect your data, including encryption, restricted access, and secure hosting environments.

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12. Updates to This Policy

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We may update this Privacy Policy at any time.
The latest version will always be available on this page.

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