Crowdfunding Advertising That Actually Converts
Launching a crowdfunding campaign is one thing, getting backers is everything.
At AdgencyLab, we specialize in turning visibility into pledges through multi-platform advertising strategies built specifically for Kickstarter and Indiegogo projects.
We've helped campaigns raise over $2.3M across 47 projects and our expertise comes directly from GizmoCrowd.com, one of the most trusted discovery platforms in the crowdfunding industry.
When you work with AdgencyLab, you're not working with a generic ad agency, you're partnering with a team that's been inside the crowdfunding ecosystem for years and knows exactly what makes backers pledge.
We manage campaigns across Facebook, Instagram, Reddit, X.com — using data-driven targeting, creative testing, and daily optimization to reach audiences who don't just click, but actually back your project.
You set the ad budget. We handle everything else.
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Our Approach
Strategy & Testing
Our team crafts 15-20 ad variations in the first week — testing different hooks, visuals, and messaging across platforms to find what resonates with your audience. We don't guess. We test.
Campaign Management
Daily budget adjustments based on real-time pledge data. We scale what's working, pause what's not, and constantly optimize for cost-per-backer — not just clicks or impressions.
Retargeting That Converts
Here's where most campaigns lose money: they pay for traffic once and never see those visitors again. We re-engage every visitor, email lead, and social engager through strategic retargeting sequences across platforms.
Why Crowdfunding Advertising Is Different
Google & Bing
Google & Bing reach people actively searching for solutions your product solves — high-intent traffic ready to back.
Facebook & Instagram
Facebook & Instagram showcase your story through compelling visuals and emotional storytelling that builds connection.
Reddit connects your project with niche communities who discuss, debate, and champion ideas they believe in — turning skeptics into evangelists.
X.com
X.com amplifies social proof and momentum in real time, creating FOMO and urgency as funding milestones are hit.
Pricing
Performance-Driven. Transparent. No BS.
We work on a flat fee + performance bonus structure that aligns our success with yours.
Here's how it works:
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Base management fee: Covers strategy, creative production, daily optimization, and reporting
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Performance bonus: We earn more when you hit funding milestones — because your success is our success
No subscriptions. No hidden fees. No long-term contracts trapping you into underperforming campaigns.
We work with campaigns across all categories — tech, design, fashion, gaming, sustainability, and beyond. If it's on Kickstarter or Indiegogo, we know how to promote it.
👉 We evaluate every campaign before onboarding to ensure we can deliver measurable results and ROI.